About YouLink.to – Manage Short Links
YouLink.to is a modern URL shortener and link management tool designed to help individuals and businesses track and customize their links efficiently. Unlike generic URL shorteners, it offers a more personalized experience with features like custom domains, branded links, and detailed analytics.
Why Build a New URL Shortener?
Challenges Faced by Users
- Existing solutions like Bit.ly and Rebrandly lack a seamless custom branding experience for free users.
- Many URL shorteners don’t provide detailed analytics without premium subscriptions.
- Users struggle with a cluttered UI when managing multiple links.
Research & Insights
Before designing YouLink.to, I conducted research on:
- Competitor analysis – What’s missing in existing tools?
- User interviews – What do marketers & businesses need in a URL shortener?
- Testing phase – What UI elements caused confusion in similar products?
Key Research Findings
- Users preferred a minimalist dashboard with one-click link tracking.
- Custom slugs & branding were essential for businesses.
- Simple, intuitive onboarding increased retention.
Design Process: From Wireframes to Final UI
Wireframes & User Flow
- First, I created low-fidelity wireframes to visualize the user flow.
- I refined the navigation, analytics, and link creation process based on design iterations and feedback from peers.
- Later, A/B tests were conducted to validate key design decisions and optimize user interactions.
The Final Design
After refining the design, I focused on:
- Minimalist, distraction-free dashboard for better focus
- Streamlined link creation with an intuitive UI
- User-friendly bio pages for effortless customization
- Seamless onboarding for a frictionless start
Short links
Link creation process with slug customization, integrated QR code generation, and customizable branding options for a smooth user experience.
Bio Pages UI
Create and customize bio pages with a simple interface, flexible branding options, and real-time previews.
Chrome Extension
Built a Chrome extension for YouLink.to to make link shortening and tracking easier from any webpage. Designed with a simple, easy-to-use interface for quick link creation, customization, and QR code generation on the go.