CallRail is a phone call tracking and analytics platform that helps businesses understand which marketing campaigns are delivering valuable phone call conversions.
From 2014 to 2016 I led the design efforts with the CallRail team, revamping both the brand and product. CallRail is now the leader for call tracking analytics in the U.S.
CallRail Copilot makes it easy for the user to see real-time data about who is calling.
Copilot works like a live dashboard where the incoming and old calls are displayed on the left and all the user details are displayed in real-time in the right pane, so the user knows all the details about the customer even before taking the call.
CallRail's upsell feature pages where designed to be visible at all times in the users setting pages.
Animated illustrations are used in order to provide better understanding on how the feature works.
All the Marketing site was re-thought from the ground up. The main purpose was to better convert users by showing CallRail features more effectively.
Each feature was grouped into categories instead of being individual ones with no specific parent category. Users can now see those features as packages, making it wasier to understand the main features of CallRail (Analytics, Management, Routing, etc...).
Category features have their own landing pages make it more SEO friendly as well.
CallRail's CallFlow was built to help automate complex tracking tasks.
A step by step workflow makes it easy to automate between different tasks.
By using a simple and coherent system (using the same icon system available through out the product) this feature was almost self-explanatory.
Some of the feature pages designed to represent each of the main product features grouped together into categories.
Each landing page groups a set of feature that makes that specific key element in CallRail's product.